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Times Square Tunity Valossa VentureFuel Verizon envrmnt Verizon Labs VNTANA VR VR/AR Association Presents ‘Narrative in VR: How to Create Compelling Stories with Virtual Reality’ at NYU Tandon Future Lab Tags: Advertising Week New York 2017 AI AR Christian Egeler Conde Nast DreamSail Games featured Holosonics JR Dawkins Kris Matheney QuantumXPR Retinad Ryan Hilla Scott Susskind TechX Time Inc. Yes – there were sessions at TechX as well. Nestled just steps away from the Times Square bustle, TechX was a rare opportunity to glimpse some of the more inventive ways to deliver and measure ads – and no PowerPoint involved. Sean Brown, with Turner Courageous, gets a demo of the Verizon envrmnt AR activation for a Verizon Store drone campaign, from JR Dawkinsīrian Roth, from Immersv, gets a VR demo from Christian Egeler, director of VR/AR at Verizon envrmnt VNTANA’s holographic display demonstrated the full-size immersive side of out of home displays DreamSail Games showcased an expansive VR game environment, and Holosonics presented directional audio solutions. Retinad’s VR in-console ad analytics and Tunity’s out of home display audio solution presented measurable technology for audiences underserved, or not yet measured. Showcased the best holographic display technology we have yet seen. The Valossa AI demo presented attendees with a new way to understand video, and VNTANA
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Verizon envrmnt, the end-to-end VR/AR studio from Verizon Labs, was in full force, showcasing its AR projects for the likes of Time Inc., and Conde Nast, as well as its Virtual Sportsbar experience. TechX saw the launch of immersive analytics company QuantumXPR, with Scott Susskind and Kris Matheney camped out in the lower level of the venue, near two rows of digital art projects. TechX was both long overdue and also groundbreaking in its depth, bringing start-up companies in the immersive and AI worlds into a forum for major brand conversations on the state of the ad industry. The value of TechX cannot be understated: for years, Advertising Week has shunted ad-tech demos into the lower level of the Times Center on 8th and 41st, mainly as an afterthought to the main programming upstairs.
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Ryan Hilla demonstrates Verizon envrmnt’s AR activation for Time Inc.
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From digital art projects to AR apps to VR tools and holographic displays, the TechX arena offered a wide palette of commercially available experiences for attendees – creatives and media buyers – to play with and understand. The brainchild of VentureFuel and the Experiential Advertising Group, the Advertising Week New York 2017 TechX experience in Times Square, in a pop-up space between H&M and the NASDAQ MarketSite, curated some of the hippest tech for the ad world, from September 25-28. Advertising Week TechX Brings the Fun to Ad-Tech
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